Saturday, 19 March 2011

How effective is the combination of your main products and ancillary texts?


When I was planning my ancillary texts, I considered that I should have a theme running throughout them. As the trailer is a horror film, I thought that it would be appropriate to use dark colours to suit the mood of the subject. The shots in my ancillary texts are black & white, and I thought that this added mystery, and yet effective. I have used the same shot on both my magazine cover and film poster, as I liked the composition of the photo. I decided that my shots should show a connection with the trailer, and so I used the killer holding a knife as it is shown frequently throughout the trailer.
In my film poster, I have edited the image so that the light is showing in colour. I thought that this stood out, as the rest of the photo was in black and white. I also chose to have this particular photo as there was a lot of focus on the knife, which has significance of the film trailer.
When considering distribution for my film poster, I recognised that my film would be rated 18, and so had to regard where I would advertise. For my poster, I decided that I would place it near colleges, near cinemas, and on buses/bus stops as it would be attracting its target audience- 18-21 year olds. For the magazine, I decided that it would be best fitting to advertise the film on the cover of a movie magazine such as ‘Empire’ or ‘TotalFilm’ as it would be appealing to people who read this magazine.

                               

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